The ALB Design Center of Chelsea showcases custom interior luxury product lines including the full line of Anthony Lawrence-Belfair custom furniture, upholstery, and window treatments. Flexibility in display and storage was the goal of the space. Visitors follow a chair studded red carpet through the showroom and experience the perpendicular display areas of other product lines. These areas (up to 7) are defined by easily moveable storage-display walls that adapt for various tenants, collections, and also large events.