GoGo sQueeZ

New York | Flatiron | 8380 sf


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GoGo squeeZ is known for fun squeezable pouches of applesauce and sought to bring a level of playfulness to their greatly expanded Manhattan headquarters. In this fast-paced renovation, the client felt strongly that an open office was vital for light and promoting democracy within the company. Luca Andrisani Architects was able to mediate between the open office and the occasional need for productive privacy: pixelated apple trees screen floating meeting rooms called pods while logo-perforated felt panels slide on glass perimeter conference rooms. The pods are identifiable by brightly colored felt wrapping ceiling, walls, floors, and pin-up walls. Felt lends its association with childhood fun and helps absorbs sound. Also whimsically inspired is the “playwall” a long millwork wall with felt lined cutouts housing people-shaped passage, a hammock, a privacy phone booth, the Vitra Living Tower and a dining nook. At the opposite side of the space is a long wooden bar, changing functions and heights as it changes from a bar to window seats for employees to sit and take in the skyline views.

A-104.00-Furniture Plan