Making Things

New York | Meatpacking | Competition - Retail


U_Comp_2013_GEMakingThings (3)
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Pop-Up Store, storefront competition.

Competition entry:

The main inspiration for our proposal can be found in the fascinating body of work of optical artists like Yaacov Agam and Victor Vasarely. The desire to turn their space manipulations into 3D pushed our research towards some of the oldest techniques like pop-us and origami and towards more recent expressions like paper art and architecture (Popupology). After looking at work of Elod Beregszaszi, we started our Space manipulation, cutting and folding forms from single sheets of paper and polypropylene. We then tried to build a mathematical model that would express the behavior and limitations of our paper work. Once we were able to control the pop-up logic, we created exponentially growing folds along two spatial axis. Laser cut technology became essential to control the increasing complexity of our kinetic work and allowed us to visualize and rapidly prototype our window installation.

Among our goals was to create not only a spatially innovative and visually stunning installation and merchandise display but also to provide visitors to the store with the opportunity to purchase and re-use a piece of our work. Being based on a modular scheme, the installation can be taken apart and the single modules can be turned into lamps. Lucite bases located at the bottom prevent the installation from tilting while polypropylene shelves at each module provide space to display merchandise.